Evan Blum battles against himself in meta music video for “insecure.” - (6/1/2021)

Evan Blum shares the official music video for “insecure.” out June 1st via Trailing Twelve Records.

Los Angeles-based singer/songwriter, producer, and now music-video director Evan Blum presents the official music video for his recent single “insecure.” The video comes on the heels of his heart-warming duet with Lucy Clearwater “Good In You” along with a bite-sized pop hybrids. With this music video release, we see Blum coming into his own as a writer, director, and true auteur.

While the song explores the desire to break free from insecurity through the use of bubbly pop hooks, the music video employs character development, surprising special effects, and some truly colorful language.

We open up to Blum excitedly working on music in his studio. Suddenly he’s interrupted. We soon discover that Blum’s insecurity has taken on human form, acting as his three-dimensional evil twin. “Evil-Blum” ridicules Blum and attempts to pursue him away from releasing new music. These moments of dialogue are like something out of a Judd Apatow film - witty personal insults with an element of humanity.

In an effort to avoid his insecurities from returning, we find Blum using various coping mechanisms - from the mundane (Blum escapes his studio to ride his bike) to the extreme (Blum sits at a dining table surrounded by an abundance of junk food). He’s once again interrupted, but this time it’s not his evil twin, but rather a FaceTime from a friend with words of encouragement.

Things start to get very meta when we see Blum enter what appears to be a set for, you guessed it, the filming of his video for “insecure.” The shoot wraps and we’re back with Blum in his studio. If things weren’t meta enough, now we see him edit the footage of the music video that we are watching simultaneously.

The climax comes when Evil-Blum shows up once again, but this time Blum takes a bold stand against his insecurity and encourages his viewers to “be yourself.”

We all have some level of insecurity and we deal with it in various ways. With his music video for “insecure.”, Evan Blum gives us an opportunity to laugh at ourselves and not let self-doubt get the better of us.

Watch the music video for “insecure.” below.

Written by Evan Blum
Performed by Evan Blum (ASCAP)
Mastered by Steve Kitch at Audiomaster UK

Directed/Edited: Evan Blum
Shot by: Tudor Willams
AC: Rob Trent

EVAN BLUM - insecure. (Official Music Video)
TTR016
Releases 1 June 2021
Length: 4:50

MUSIC VIDEO

Stream

Socials: instagram / facebook / tiktok / youtube

BIO

Evan Blum is a songwriter, producer, and singer based out of Los Angeles, California. Working alongside multiple Grammy award-winning producers and writers, his online videos have gained millions of views collectively. Featured on Billboard, EARMILK, Pop Dust, Huffington Post, Refinery29 and Teen Vogue, Blum’s music Is dynamic and eclectic, running the gamut of upbeat and quirky pop gems to mellow and heartfelt acoustic ballads.

Drawing from musical influences like The Beatles, Eminem, Jack Johnson, and Max Martin, Blum’s music makes its way into your ears and buys real estate—his hooks are impossible to forget, and his lyrics stay with you for the long haul.